ANANNASA is more than just a fashion label, it’s a lifestyle.
Launched in 2013 by Yen Sher Lo, a self-taught designer with a rich background in the global fashion industry, our label has become a testament to exquisite craftsmanship and cultural inspiration.
ANANNASA embraces intricate details, featuring techniques such as elaborate beadwork, playful tassels, delicate embroidery, and the timeless appeal of vintage prints and block printing. With an unwavering appreciation for the works of artisans, we strive to incorporate these elements in all our collections.
We beckon you to embrace life's adventures through our pieces, each one a unique expression of artistry and wanderlust. Enduring additions to any wardrobe, our creations are crafted to be both long-lasting and recognisably us. We invite you to explore our collections and indulge in the timeless elegance that defines ANANNASA.
Sher sits on the board of directors for HUMANS FOR HUMANITY, which
is an NGO in India founded by Anurag Chauhan. HFH runs programs in
rural India primarily educating women about menstrual hygiene,
providing them with sanitary napkins and as well as workshops to train
them to make bio-degradable ones. Counselling and nutritional advice
forms part of the program.